MAGA Inc.

MAGA Inc. was the largest pro-Trump super PAC in the 2024 cycle, raising $300 million and serving as the primary television advertising vehicle for Trump's campaign. The PAC's operations were closely aligned with Trump's inner circle, with strategic decisions coordinated through shared consultants and advisors — raising perennial questions about the legal firewall between super PACs and campaigns that Citizens United theoretically requires. Timothy Mellon, the reclusive banking fortune heir, was the PAC's dominant donor at $200 million — including a single $50 million check written the day after Trump's criminal conviction in the Manhattan hush money trial. The timing was unmistakable: Mellon's donation was a direct response to the conviction, sending a message that the criminal justice system's actions would be answered with overwhelming financial force. Mellon, whose autobiography reportedly contained passages describing Black Americans as "bred to be slaves" and characterizing social programs as modern plantations, has become one of the most significant political donors in American history while maintaining almost complete anonymity — he gives no interviews and makes no public appearances. Ike Perlmutter, the former Marvel Entertainment chairman and Trump's informal veterans affairs advisor, contributed $15 million. Perlmutter's influence during Trump's first term was notable: despite holding no government position, he reportedly influenced VA policy and personnel decisions from his Mar-a-Lago perch, where he was a regular presence. The PAC spent over $150 million on television advertising and $60 million on digital advertising, making it one of the largest ad buyers in the 2024 cycle. Its strategic decisions — which markets to target, what messages to emphasize — were closely coordinated with Trump's campaign through shared pollsters and consultants, operating in the legal gray area that defines modern super PAC politics. Chris LaCivita, Trump's campaign co-manager, had previously worked for MAGA Inc., creating an institutional memory that facilitated coordination even as formal legal walls were maintained.